Planning for the Fuel Your Influence Conference is underway and we could not be more thrilled to share the stories of some of our most generous sponsors.
We could not be more excited to have Mediavine on board as an official Session Sponsor of the FYI Conference 2018. Mediavine is a force to be reckoned with in the blogging world, helping thousands of bloggers monetize their content and careers.
Today, I wanted to introduce you to Mediavine’s very own, Jenny Guy. Jenny is a marketing associate at Mediavine with a ton of experience in influencer management and relationship building. She works with the marketing team to run Mediavine’s social media, blog and conference events (including both the Mediavine annual conference, and other conferences for influencers like FYI).
Jenny is one of the nicest people in the industry. I had the opportunity to meet her at the Everything Food Conference, as well as talk with her many times throughout this process. She deeply cares about the blogging community.
Jenny is an accomplished speaker on many topics of great interest to bloggers and influencers. We are so lucky because we’ll have the opportunity to hear Jenny speak at the FYI Conference in October. She will be offering us a unique perspective on how brands and influencers can best work together.
I asked Jenny if she would participate in a Q&A interview with me for the FYI Conference blog, and I’m happy to report that she agreed!
If you’re looking to work with Mediavine to help monetize your blog, or you’d just like to meet an overall exceptional person, then take the time to get to know one of Mediavine’s rising stars, Jenny Guy:
Q: Please tell us a bit more about Mediavine and how you like to work with bloggers and influencers?
A: Our mission statement at Mediavine is creating sustainable businesses for content creators. While we’re best known for our full-service ad management, ads are just the beginning. We’re committed to improving the lives of publishers and helping them make a reliable living. So whether it’s ad revenue without site slowdown or destroying user experience or our influencer marketing campaigns and new WordPress plugins, everything we do here falls under this umbrella. We were publishers ourselves first, are publishers still and that’s what matters to us.
Q: We are so excited to have you as a sponsor at the 2018 FYI Conference. Why did you/Mediavine decide to sponsor the conference and what are you hoping to get out of this partnership?
A: It sounds cheesy, but we’re super committed to giving back to the blogger community that’s given so much to us. We especially love to support Mediavine publishers who are putting on events and branching out into new ventures. So FYI was a no-brainer!
We’re looking to mix and mingle with new-to-us bloggers with the interest and potential to work with us. Plus, we just like hanging out and Colorado is gorgeous.
Q: How many bloggers and influencers do you currently work with? How many of them are in Colorado?
A: We crossed the 3,000 active publisher threshold in May 2018 and have roughly 65 [influencers] from Colorado. Seems a little low to me ;-).
Q: What do you think sets Mediavine apart from other ad management companies?
A: Well, spoiler alert, I’m a big fan of Mediavine. I have been since before I worked for them. From the outside, I always admired the way they treated bloggers with respect and freely shared their expertise.
Now that I’ve been an employee for almost a year I still admire those things, but have had the opportunity to see what it takes to make these things possible.
The service that is provided at Mediavine is second-to-none. It’s seven days a week, pretty much around the clock; and it’s about WAY more than just ads. Our publisher support department is an incredibly dedicated and talented group of people.
We are CONSTANTLY innovating our ad technology, the publisher dashboard. We’re even creating WordPress plugins as mentioned. Our developer team is amazing and I have no doubt that the huge roadmap they’ve created will be accomplished (and expanded further!). They never rest at ‘good enough’ and always believe they can find a better, faster, cleaner way to get from point A to point B. And that starts at the top, with our co-founder and architect of our ad tech, Eric Hochberger.
Q: We are looking forward to hearing you speak about blogger-brand relationships. Why do you think so many bloggers struggle with forging brand partnerships? Can you give us a hint of some of the key points you’ll be making as a speaker at the FYI Conference?
A: There’s a lot of different reasons that bloggers might find brand relationships challenging, and before being too tough on themselves, please consider that most of this is brand new. New to the blogger and relatively new to the brand. Blogging as a profession is less than 10 years old! You can’t major in it in college. It’s a lot of trial and error, so give yourself permission to try and make errors.
Then there’s the ‘just a blogger‘ syndrome. I’ve had so many blogger friends tell me how inadequate they feel when pitching a brand or negotiating a contract, because they’re talking with an influencer marketing rep and they’re ‘just a blogger‘.
STOP, HUSH YOUR MOUTH RIGHT NOW. There is no ‘just a blogger‘. You are a small business owner, marketing pro, photographer, branding expert, content creator and SO much more. One of the big things I talk about is bloggers owning their awesome. You have power. The brands need what you have… and that’s your influence.
I also talk about site auditing from a brand perspective, how to solicit feedback and what brands to work with and how to approach them.
Q: Mediavine requires a blogger to have at least 25,000 monthly sessions in order to join the network. Why do you require someone to have at least 25,000 monthly sessions?
A: We believe very strongly that user experience is more important than just about anything. After all, what have you got without readers?!
And there’s no arguing it, ads can impact user experience. Even with Mediavine ads where we’re doing our best to make them as user friendly as possible. So you also have to balance whether the money you’d be earning would be worth that impact.
With traffic lower than around 25K sessions a month it’s just not. Earnings can be hit or miss because your site just won’t hit the advertiser tools for them to buy consistently. We’d rather you remain ad-free, grow your audience and then join Mediavine when you’re going to see a decent, reliable return.
Q: I know a lot of bloggers who are really close to the 25,000 session goal. What suggestions do you have that might help put them over the top?
Focus on that SEO. Dive into your Google Analytics and Google Search Console and find out where your traffic is coming from and what your audience wants to read. Then create similar content! They talk about this a lot on the Theory of Content podcast, which I highly recommend.
Look for ways to grow your reach and exposure through guest posting where you’re able. If your social traffic is larger than your site traffic, find ways to drive those fans to your site. Entice them with exclusive content.
Q: What are you most looking forward to (in regards to the FYI Conference, of course)?
A: Spending time with the Denver blogging community. I got a glimpse of it speaking at Type-A Parent when it was hosted in Denver last spring and I saw what a powerhouse it is.
Here’s a sneak peak into Jenny’s session at FYI:
Selling yourself to a brand — and then selecting the right brands for YOU — is an important part of the partnership process, not unlike the world of online dating.
Join Jenny Guy from Mediavine for a step-by-step guide on how to set yourself apart with brands, told as a tongue-in-cheek metaphor for Tinder.
We’ll look at:
- Specific elements brands are looking for,
- How to solicit and implement honest and constructive site feedback,
- Which brands to target for relationships,
- How to construct an informed pitch that will stand out to brand representatives.
- Tips and pet peeves gathered from years of experience working on influencer campaigns, speaking at conferences and on panels, and gathering feedback from other marketers.
What you can expect to learn:
- What are brands looking for in a partnership?
- What should you be looking for in a brand?
- How to solicit and implement constructive site feedback.
- How to construct an informed pitch that stands out.
- What NOT to do once a partnership is formed.
Learn more about Mediavine online AND meet the team at the FYI Conference on October 13, 2018!
Have a question for Jenny? Leave a comment below and we’ll make sure Jenny sees your question and replies!